Some units are also going to be used by people in other settings where being able to effortlessly adjust and position the screen is important. The obvious reality is that the market for Pro Display XDR is effectively limited to professional users working in a studio where there are likely already custom VESA mounts installed for reference monitors. Perhaps people who didn't need the stand might object to paying an extra $999? Sam Rutherford of Gizmodo pleaded, "How Ridiculous Is Apple's $1,000 Monitor Stand, Really?," actually writing that its price "could be used to purchase a brand new iPhone XS, a new 4K TV (or two), more than three Nintendo Switches" or as one meme suggested, a few textbooks.ĩto5Mac chimed in with "Apple's $1000 monitor stand is a massive (and unnecessary) PR fail," explaining that Apple should have just added $1,000 to the cost, which nobody would have really objected to. It's an expensive gadget nobody needs." The Verge stayed on brand with "Apple's $1,000 Pro Display XDR stand is the most expensive dongle ever." Engadget climbed on a soapbox to proclaim "A $999 monitor stand is everything wrong with Apple today. Principally: consumers were watching! What might they think? Surely the solution was simply to hide the price so nobody would find out. Reporting and commentary on the new Mac Pro and its new Pro Display XDR was quickly drowned out by internet commentators all announcing that they had a hot take on why Apple was way off base to mention the price of its Pro Display XDR monitor stand.
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